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event February 2025 Barclays Fireside Chat
In a conference call with Matt Clements and Sarah Roberts from Barclays Equity Research, Achim Berg discusses the state of the European fashion industry, exploring key challenges and future opportunities.
event January 2025 Barcelona Fashion Summit 2025
Achim Berg holds the opening keynote at the Barcelona Fashion Summit 2025, Spain’s largest fashion business event. Under the theme "Revolution: Breaking Fashion Paradigms", it will gather industry leaders to discuss transformative trends shaping fashion's future.
press October 2024 “Size is not in itself a guarantee for success”
Modaes.com by Pilar RiañoIn an interview with Pilar Riaño from Modaes, Achim delves into the future of the fashion industry.
He explains how SHEIN is disrupting fashion, similar to Inditex in the past, shaking up established business models. He also highlights the urgent need for regulators to step up, enforce sustainability standards and create a framework that holds fast fashion players accountable. He goes on to emphasize the importance of technological advances to make circularity a viable reality for the industry. Further, Achim addresses the growing polarization within the sector, where size increasingly matters and small brands are struggling to compete. Amidst this, he asserts that novelty and creativity remain crucial, ensuring cultural relevance and connecting brands with evolving consumer desires.
press August 2024 Scandinavian MIND Transformation conference Copenhagen 2024
scandinavianmind.comA fireside chat with Achim and Konrad Olsson at the Scandinavian MIND Transformation conference in Copenhagen.
Achim Berg reflects on the current state of the fashion industry, including the post-COVID boom and the industry's hard landing in the face of multiple global crises, a challenging macro economic environment, and weakening consumer demand. He also reflects on his personal career, the lessons learned at McKinsey, and provides insight into the plans for his new company.
press May 2024 Lemonade is made with lemons and how Shein snuck into the Su...
Modeas.com by Pilar RiañoAchim speaks about circular business models, emphasizing the need to make these models more profitable in order to achieve sustainable growth.
The second day of the Global Fashion Summit in Copenhagen focused on sustainability, circular business models, and overproduction, with critiques of the fashion industry's current practices, including Shein's business model. Speakers emphasized the need for transformative change in the industry, highlighting circularity, creativity, and new regulations, while acknowledging challenges like reduced margins and increased complexity. The French government’s anti-Shein law, aimed at fast fashion regulation, and the call for companies to adapt to new market trends, were key topics discussed.
press February 2025 Achim Berg Launches FashionSights, an Independent Think Tank
WWD.com by Evan ClarkWWD provides exclusive coverage of Achim’s vision for FashionSIGHTS, a day before its official business launch.
In an exclusive press release, Achim is quoted on his idea behind founding FashionSIGHTS to provide in-depth insights and advise fashion and luxury decision-makers in an increasingly complex landscape. The article highlights FashionSIGHTS' unique proprietary insights engine and the four core pillars upon which the think tank is built. Achim's ongoing influence in shaping fashion's future is underscored by his recent co-edited report with WWD which analyzes the wealth creation of fashion and luxury billionaires on the Forbes 200 list over the past 24 years.
press February 2025 Achim Berg Launches an independent Think Tank dedicated to t...
Modaes.comModaes reports on Achim’s newly launched corporate think tank FashionSights.
The leading Spanish industry publication describes FashionSIGHTS as the start of a new chapter that allows Achim to follow his passion for the fashion industry by providing strategic guidance to decision-makers, supported by in-depth research on the industry’s past, present and future. This approach sets FashionSIGHTS apart from traditional consulting firms, offering long-term advice rather than just project-based advisory. Modaes also highlights Achim’s continued impact on the Spanish market, including his keynote to open the Modaes Fashion Business Summit earlier this month and his advisory mandate for Mango.
press April 2025 Why “Creative Director” is Fashion’s Favorite Job Title
WWD by Miles SochaAchim comments on why high street brands are beginning to bring in creative directors.
Luxury’s ongoing game of musical chairs started to influence the mid- and premium-priced segments, with a growing number of fashion chains recently appointing their first creative directors. Achim describes this trend as a form of “marketing” - a strategic move for brands looking to elevate their image and move further into premium. While many already have creative teams in place, formalizing the role and putting a face to it adds a personal touch that signals a new chapter for the brand and solidifies a clearer brand vision. Achim draws a parallel to European heritage houses, where a visionary creative lead helped define a renewed purpose and recognizable aesthetic.
press April 2025 Show goes on for Ralph Lauren as fashion reels from Trump ta...
The Guardian by Chloe Mac DonnellAchim shares his view on navigating uncertainty and brand priorities.
Fashion and luxury brands are particularly vulnerable to Trump’s newly imposed tariffs on imported goods, due to the industry’s heavy reliance on Asia-centric supply chains. With ongoing confusion around the scope and timing of these measures, many brands remain unsure of the actual impact. Yet Achim emphasizes that moments of uncertainty are exactly when brands should reassess what they do. He highlights the importance of leaning into marketing and brand events to strengthen emotional connections and reinforce brand positioning. Ralph Lauren embraces this mindset, going ahead with his show despite the volatility triggered by Trump.