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press June 2025 Why the Fashion Industry is Looking to India with Cautious O...
Hertzman Global Intelligence by Caletha CrawfordAchim comments on the renewed discussion about India’s potential as a sourcing market, particularly in light of trade and price policies.
He notes that a big breakthrough in India has often been predicted but never delivered. The article highlights both the country's potential and the challenges it faces, a perspective which Achim shares. In his view, India has most of what it takes to succeed; however, the challenge lies in organizing these strengths holistically. The current mix of trade shifts and new investments may finally create the conditions for progress. Achim concludes that India will only turn its sourcing potential into sustained growth if it secures reliable trade deals that provide fashion brands with confidence in stable costs and predictable market access.