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Glamorous Singapore Fashion Festival 2007 to hits at Orchard Road



Pictures courtesy of IMGFASHION - PICO

th February , Singapore - The region’s most glamorous festival will once again present the best emerging and established designer collections with an ultimate style chanred experience for all fashion enthusiasts to enjoy. The Singapore Fashion Festival, presented by MasterCard and made possible by the Singapore Tourism Board, runs from 23th March to 1st April 2007 and showcases the latest collections directly to the public and new season shoppers.

The Festival is embraced by Asia’s most fashion-forward retailers along Singapore’s most famous shopping street, Orchard Road, as well as in the neighbouring Marina Bay fashion precinct and boasts an engaging 10-day schedule of events that profiles the best trendsetting looks from premium local designers to international luxury fashion brands. As a beacon to all festival-goers, style headquarters will again be located in the heart of Orchard Road at Ngee Ann City’s Civic Plaza, in a purpose-built tent structure that will host a multitude of gala events and memorable runway shows.

Fashion enthusiasts have the added opportunity to purchase the hot new looks seen on the catwalk of the Singapore Fashion Festival 2007 from leading shops in Singapore. This is a unique feature of the Festival, which enjoys the support and involvement of the industry at large including leading designers, retailers, brand owners, international celebrities, models, fashion insiders and the media.

Honouring its stance as one of Asia’s most influential public fashion events showcasing the latest Spring/Summer 2007 and Fall/Winter 2007 collections, straight from the world’s top shows in New York, Paris and Milan, Singapore Fashion Festival 2007 is proud to announce that international designer to the stars, Matthew Williamson, will make his full scale fashion runway debut in Asia. The
boy from Manchester will reinforce why he is a celebrity favourite to the likes of Jade Jagger, Helena Christensen and Kate Moss. Williamson joins an internationally-acclaimed list of designers showcasing their collections during the Festival, including Vivienne Tam, who will personally present her Fall/Winter collection hot off the international runway, direct from New York.

Asian beauty is being celebrated worldwide and the Singapore Fashion Festival 2007 is committed to bringing festival-goers some of the world’s top models such as Ai Tominaga who will walk the opening show, and Anne Watanabe who will walk the closing show. Events like the Singapore Fashion Festival reinforce Singapore’s position as a premier hub for fashion shopping in the region, drawing fashion-followers from the region to shop for fashion.

"IMG FASHION-PICO is proud to be a partner with the Singapore Tourism Board and welcome MasterCard to the Festival, and its partnership, will help the event to become even more significant regionally and firmly position Singapore as an important fashion shopping destination in Asia," said Festival Director and Managing Director of IMG FASHION Asia Pacific, Mr. Simon P. Lock.

Through its partnership with the Singapore Fashion Festival 2007, MasterCard is heralded as the ‘fashionista’ preferred card as the presenting sponsor of the Festival, further strengthening MasterCard’s retail platform across the Asia Pacific.

For more information on event details and reserved seat ticketing can befound at the Festival    website www.singaporefashionfestival.com.sg









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