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m-ifa looking forward Who’s Next Designer
and Model Search Contest



Photo courtesy of Malaysia International Fashion Alliance. (m-ifa)


22nd October 2010, Kuala Lumpur. Malaysia International Fashion Alliance (m-ifa) has been on searching for pool of fresh young talents to unearthing the next big designer and model with the Who’s Next – Designer and Model Search Contest. International designers Zang Toi, Jimmy Choo, Bernard Chandran and supermodels like Amber Chia and Ling Tan are nation pride and pioneer’s of Malaysia’s fashion industry.

"The contests will not only help propagate the local industry with the next best crop of talents but also focus on bestowing the contestants with real-life skills that will help them in fashion business." said CEO of m-ifa, Syeba Yip in m-ifa portal (

“We’re looking for designers who are creative, business-savvy, marketing oriented, commercially viable and adaptable to today’s fast-changing trends,” as for the models, she says, “We’d be focusing on the real-life aspects of the modelling business; the practicalities, groundwork, industry demands and job expectations so that they’ll be well-prepared to cope with the rigours of their profession. " added Syeba in m-ifa portal.

The fresh and young designers; Alan Ooi, Chan Siew Le, Chow Yao Xian, Hayden Koh, Hyacinthe Kaur, Looi Teng, Michelle Shia, Olivia Koo, Silas Liew and Willian Sim are short listed for competition. They would gain invaluable experience and guidance from industry experts such as Dato’ Bernard Chandran.

The Winner of Who’s Next Designer Search will receive assistance for the production of 22 outfits for S/S 2011 collection, RM30,000 cash from Maxis, RM70,000 worth of support inclusive of textiles for the production of S/S 2011 collection, business coaching, guidance by Sophie Van de Venne, business set-up & support participation in Who's Next in Paris and starting-up an online store.

Maxis Most Promising Designer's entire journey within that one year will be documented on video and will be showcased at M-IFW 2011 as a special appearance. Winner will have the rare opportunity to design for Enrich Malaysia Airlines.

The Winner of Who’s Next Model Search will walk away with RM30,000 contract for 1 year from AndrewsModels, RM50,000 contract for 1 year from m-ifa, RM20,000 contract from the Farah Khan fashion label as their face for 1 year, Mary Chia slimming sessions, Mary Chia facial treatments, Catwalk training, Dietician consultancy, Merchandise from Tiffany & Co. , RM5,000 worth of merchandise from Roxy, RM5,000 worth of services from myDentist and RM2,000 worth of merchandise from Morgan de Toi.

The Who’s Next Designer Search and the Who’s Next Model Search will be host by the stunning Deborah Henry and actress, model and producer powerhouse, Kavita Sidhu. The tech-savvy competitions is aired via online TV on the newly revamped m-ifa portal at



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