STYLO President and CEO Datuk Nancy Yeoh at the launched of STYLO Fashion Grand Prix KL 2010; Pavilion Shopping Mall, Kuala Lumpur.
Photos by Chow KF (click for bigger picture)
Kuala Lumpur. Malaysia's biggest
fashion event; STYLO Fashion Grand Prix KL 2010 will return for
the third consecutive year to celebrate the upcoming 12th
Malaysian Fl Grand Prix season. Hosting for a total of 8 days,
the fashion festival campaign is one of the official events
under the KLGP City Formula 1 calendar.
STYLO Fashion Grand Prix KL 2010 carrying a strong environmental
message "RECYCLYING IS THE NEW BLACK" and the festival theme
"Fashion to Art, Art to Fashion: The 7 Deadly Sins" will be
presented by Mercedes-Benz.
STYLO aims to bring the environmentally-conscious Fashion and
Art theme to life. More than 100 artists led by Philip Wong
collaborate with STYLO and the National Art Gallery to construct
28 giant sculptures which will be place in various tourist hot
spots around Kuala Lumpur.
"With the issues of global warming and other natural catastrophe
brought on by neglect to our Mother earth, we felt that it was
important that this issue be raised at every avenue possible.
Therefore it seem like a good opportunity for us to spread the
message via this festival, hence the theme Fashion to Art, Art
to Fashion," said STYLO President and CEO Datuk Nancy Yeoh,
while witness the signing of memorandum of understanding with a
media partners and host of important industry associates.
"The items used to construct these sculptures are everyday items
that we typically throw away as garbage. We decided to express
our concerns for
the environment in the form of art sculptures made by recyclable
wastes material in the guise of fashion items," Yeoh added.
As such, the theme has adopted by STYLO for its designers to
bring the creations to life on the fashion runway. The official
event staged in several locations within Kuala Lumpur and will
feature the collections of over 70 fashion designers and 100
artists. Besides veteran fashion designers from the Malaysian
fashion scene, this year's STYLO will also introduce a host of
new and upcoming avant-garde designers in its line-up.
Fashion sculptures was unveiled recently at the Pavilion KL
and to stay for the duration of the fashion festival are seven
characters in the guise of a stiletto, a button, a bag , a
necktie, a pair of sunglasses, a necklace and a dress
constructed purely from carton boxes, magazines, tin cans,
plastic, newspapers, and fabrics.
"With the support of the National Art Gallery and the
determination of Philip Wong we have been able to recycle much
wastes material and
turn them into works or art, measuring 2.5m to 6.5m and weighing
30 kg to 100 kg each. That's a lot of wastes recycled into giant
to beautify our city in the run up to the Formula 1 in Sepang",
According to Yeoh, the sculptures represent a myriad array of
human emotions - Greed, Pride, Lust, Sloth, Envy, Gluttony, and
Wrath ie. the 7 Deadly Sins of Mankind which have contributed to
the deterioration of the
In a bid discover further new talents, the inaugural
'Mercedes-Benz STYLO Emerging Designer of the Year 2010', an
avantgarde design competition will hold its finals during the
fashion GP. The entry to design competition is open to all final
year students from major fashion schools in the country.
Fashion GP showcase kicking off on 25 March; fashion bodies such
as MODA (Malaysian Official Designers Association), BDA (Bumiputra
Designers Association), Islamic Fashion Festival and independent
Malaysian designers also will be featured in the 8 days of
fashion festival which will ends on 3 April 2010.
The official venues are the Pavilion Kuala Lumpur, the National
Art Gallery and the Asian Heritage Row. Visa is the official
card for fashion festival.
Festival featured with great prominence this year is avantgarde
designer, Marko Mitanovski, whose high profile clients include
amongst others, Lady Gaga will be flown in to Kuala Lumpur with
his team of stylists presenting "The Lady Macbeth" at it's
finale, the Mercedes-Benz Fashion Awards and at the Mercedes GP
Petronas Fl bash. Presenting his showcase at STYLO are
collections comprises for Lady Gaga during her Monster Ball
Festival will highlight STYLO featuring one of the newest
avant-garde discoveries from London Fashion Week's "ONES to
For the first time in STYLO, 3 of the country's most influential
master hair designers. Andy Ho, Lois Lee and Winnie Loo will
showcase their collection interprets "The 7 deadly sins' version
onto the runway.
The Hair Couture gala presented by VISA will be STYLO's
initiative and tribute to the hair styling industry. This is an
attempt to wow the audience and tone their fashion designer
counterparts which have done over the years;
Featured with great prominence this year is New York based
make-up giant, M.A.C and its army of highly-trained artists
supporting efforts throughout the festival. Together with
Malaysian designer Michael Ong's ready to wear line; `Casanova'
making debut at this festival and also Kavita's resort wear
Partners and sponsors of STYLO Fashion GP KL 2010 include
Pavilion Kuala Lumpur; Asian Heritage Row, National Art Gallery,
Philip Wong, KPMG, M.A.C, Caran d'Ache, PJ CAD,' Denise Wines,
Heineken, Fraser Place Kuala Lumpur, OEKO Furniture, Lois Lee,
Andy Ho Haute Coiffure, A Cut Above, Lois Lee, Toni & Guy
Hairdressing, Centro Hair Salon, Hair Connection Salon & Academy
and Imagine IF Events. RAPR Mileage Communications is official
Media partners include The Edge; New Straits Times; NTV7; ASTRO;
the Star's latest product, Mingguan MStar; The Daily Chilli;
Bernama TV, The Malay Mail, Malaysian Reserve and Focus Media
Network (Focus TV); Prestige Malaysia and Expatriate Lifestyle.