Countdown and preview for latest spring & summer
wear trends to be showcase at Bangkok International Fashion Week 2010.
Photos courtesy of Siam Paragon Development Co. Ltd
(click for bigger picture)
Bangkok. The first
underwater runway show in Thailand will be the major highlights
for Bangkok International Fashion Week 2010. Promising to be a
feast for the fashion senses and initiative to promotes an
awareness of the need to care for the environment, the event
will be held from 18-21 March 2010 at Parc Paragon, Siam
With a budget of more than 40 million baht, the 4-day event will
feature 17 fashion shows, the creations of more than 100
Siam Paragon, Siam Center, The Emporium, and Siam Discovery
Center are striking and continuing their leadership in
encouraging the international aspirations of Thai fashion with
the staging of Siam Paragon Bangkok International Fashion Week
2010 under the theme “Fashion for Life.”
Apart from showcase of the first underwater runway show at Siam
Ocean World, Siam Paragon by renowned Thai brand Issue, the DFA
Bronze Award 2009 Fashion Accessories award winner For Asia
Awards Hong Kong. Leading Thai fashion labels, celebrated
world-class designers, up-and-coming design talents and
promising fashion students come together to present their latest
collections for Spring/Summer 2010 that take inspiration from
the summer vibrancy under the theme Fashion for Life The arrival
of summer will be welcomed with the news ‘aqua’ in fashion shows
set to delight with their flair and beauty and to raise
awareness of preserving the marine environment.
Four main shopping centres of fashion in Thailand; Siam Paragon,
Siam Center, The Emporium, and Siam Discovery makes the
importance of fashion week while elevate city of Bangkok to the
highest level of established world fashion centres with Siam
Paragon rise as the major hub.
Chadatip Chutrakul, CEO of Siam Paragon Development Co., Ltd.
and Managing Director of Siam Piwat Co., Ltd. said, “This event
is a result of the cooperation and supports to the Thai fashion
industry. Siam Center has been a leading benefactor of the Thai
fashion industry for 35 years, witnessing the rise of many
leading local designers and provides the largest concentration
of Thai designer. Bangkok International Fashion Week 2010 will
continue to present Thai fashion talents to the world."
Among the highlights for the fashion week is the newest
collection of Shanghai brand JNBY. Leading designer brands of
Thailand, each with a signature style will share the runway to
present the best of the best fashion.
”New York’s celebrated designer Koi Suwannagate supported by
Audi will stage her first runway show in Thailand to reveal her
latest Spring/Summer 2010 creations with support from Audi.
Another premier event will be the fashion collection by the
leading design house Flynow and other established brands such as
ISSUE, THEATRE inspired by Citibank, 27 Nov. and Tube Gallery.
Rising stars Asava for Singha, KUNITAR & 8E88 smart collection
by GSM Advance, Busardi presented by Giffarine Thenshi, Phuke
Mermaids, Singha Life, Dusk till Dawn and Pain Killer will also
showcase their latest collection. These brands plus the
multi-brand boutiques, code10 and Mob.F, will showcase limited
collections of outfits and accessories designed by renowned Thai
designers and young talents.
The stage will also be open to the new wave of aspiring
university designers under the Singha presents FASH by
Srinakharinwirot University label. The exposure at BIFW has
given opportunities to become professional designers and have
opportunities to join renowned fashion houses.
Kriengsak Tantiphipop Executive Chief Marketing Officer of Siam
Paragon, Co., Ltd. and Senior Managing Director of The Emporium
Shopping Complex Co., Ltd. said, “We are determined to drive
BIFW to be Thailand’s major fashion week. The past five shows
have proven that Thai designers are capable of walking
shoulder-to-shoulder with their international counterparts. We
are in a unique position as a major event organisation to be
keenly aware of the importance of nature conservation and
environmental protection. As His Majesty the King said, “Water
is life.” Our chosen theme highlights the need to take care of
the marine environment through this particular high profile
fashion event. Water is essential for all living things.
During the Siam Paragon Bangkok International Fashion Week 2010,
Parc Paragon will be transformed to a ‘Grand Runway’ – a superb
stage of international standard. As fashion will be the focus on
the runway, free-flow drinks will be available throughout the
four-day event at Bazaar Bar by Singha.
Citibank, Citi M Visa and leading brands at the four fashion
centres, are having the “Fashionholics Sales” promotion between
18 March to 2 May 2010 for to shoppers. Up to 40% discount are
available for card members at any participating store in Siam
Paragon Complex, Siam Center, The Emporium and Siam Discovery.
The high-profile fashion event is held in collaboration with
Citibank, Singha Corporation, Audi, Advance Info Service,
Giffarine, The Nation newspaper, Harper’s Bazaar, McCafé,
Channel V Thailand and Siam Ocean World Bangkok. Share the same
business philosophy of caring for the environment, the positive
sign moving toward creating a cohesive brand image of Thailand’s