Photo courtesy of Hong Kong Trade Development Council (HKTDC)

“Diversity in Action” by Hong Kong New Design Force is an event which exemplifies this role. It is divided into two parts, a fashion show on the third day of the fair (10th July 2008), and a lifestyle exhibition throughout the fair period. “Diversity in Action” is a projection of the creative image of Hong Kong fashion and lifestyle designers. The mood of the event will be young, casual, energetic and sportive which is coherent with the upcoming Beijing Olympics in August 2008.

Organised by Hong Kong Trade Development Council (HKTDC), HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 is not only an important sourcing platform for the global fashion industry, it is also a showcase for design excellence.

The talents of 13 young Hong Kong designers are on display in the fashion show. The designers include past winners of the Hong Kong Young Fashion Designer Contest and Hong Kong New Collection Award, the fashion design competitions organised by HKTDC. The objectives of the show are to help up-and-coming designers gain recognition and to match-make them with clothing enterprises as well as to highlight Hong Kong’s design excellence and diversity.

 

   
Photo courtesy of Hong Kong Trade Development Council (HKTDC)

 

The lifestyle exhibition will showcase works of 19 designers from diverse areas, including graphic designers, painters, photographers, short film directors and sculptors.Another fashion show highlight is “Future Queen” by Shé Fashion Lounge, introducing a brand named Hu Fashion. “Future Queen” collection is a fusion of different materials and cultures, representing a multi-cultural approach to designing.

Sheguang Hu, the designer of Hu Fashion, is a Netherlands Chinese. Hu has a high profile in the Netherlands, and has designed garments to be worn by the Queen of the Netherlands on her Royal Tour of Asian countries.

In addition to enormous business opportunities and stunning fashion shows, Hong Kong Fashion Week for Spring/ Summer 2009 serves the fashion industry as an information exchange platform. A wide range of informative seminars will be conducted. The seminar topics include upcoming fashion trends as well as market intelligence. Highlights are Seminar on “Made in Italy – a Brand Label in Department Stores” and Seminar on “Ecotextiles – what brand and retailers want – and how to deliver”.

Running from 8th till 11th July 2008, HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 will gather more than 1,100 international exhibitors under one roof.