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Photo
courtesy of Hong Kong Trade Development Council (HKTDC) |
“Diversity in
Action” by Hong Kong New Design Force is an event which
exemplifies this role. It is divided into two parts, a fashion
show on the third day of the fair (10th July 2008), and a
lifestyle exhibition throughout the fair period. “Diversity in
Action” is a projection of the creative image of Hong Kong
fashion and lifestyle designers. The mood of the event will be
young, casual, energetic and sportive which is coherent with
the upcoming Beijing Olympics in August 2008. |
Organised by Hong Kong Trade Development Council (HKTDC), HKTDC
Hong Kong Fashion Week for Spring/ Summer 2009 is not only an
important sourcing platform for the global fashion industry, it
is also a showcase for design excellence.
The talents of 13 young Hong Kong designers are on display in
the fashion show. The designers include past winners of the Hong
Kong Young Fashion Designer Contest and Hong Kong New Collection
Award, the fashion design competitions organised by HKTDC. The
objectives of the show are to help up-and-coming designers gain
recognition and to match-make them with clothing enterprises as
well as to highlight Hong Kong’s design excellence and
diversity.
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Photo
courtesy of Hong Kong Trade Development Council (HKTDC)
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The lifestyle
exhibition will showcase works of 19 designers from diverse
areas, including graphic designers, painters, photographers,
short film directors and sculptors.Another fashion show
highlight is “Future Queen” by Shé Fashion Lounge, introducing
a brand named Hu Fashion. “Future Queen” collection is a
fusion of different materials and cultures, representing a
multi-cultural approach to designing. |
Sheguang Hu, the designer of Hu Fashion, is a Netherlands
Chinese. Hu has a high profile in the Netherlands, and has
designed garments to be worn by the Queen of the Netherlands
on her Royal Tour of Asian countries.
In addition to enormous business opportunities and stunning
fashion shows, Hong Kong Fashion Week for Spring/ Summer 2009
serves the fashion industry as an information exchange
platform. A wide range of informative seminars will be
conducted. The seminar topics include upcoming fashion trends
as well as market intelligence. Highlights are Seminar on
“Made in Italy – a Brand Label in Department Stores” and
Seminar on “Ecotextiles – what brand and retailers want – and
how to deliver”.
Running from 8th till 11th July 2008, HKTDC Hong Kong Fashion
Week for Spring/ Summer 2009 will gather more than 1,100
international exhibitors under one roof.
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