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Fashion Takes Flight With Style And Flair.




The trendiest Spring / Summer `08 collections were showcase from over 41  fashion labels at 1Utama shopping mall.


Fashion On 1 returns with bang this year, taking place from 24th April to 4th May 2008 at 1 Utama's grand concourse at Lower Ground Floor Oval. Since making its debut in 2005, 1 Utama 's annual fashion week "Fashion On 1" has turned into a highly anticipated event in the Malaysian fashion industry.

A by-invitation-only red carpet Gala Party was held on 24th April attracted a creme de la creme guest list of fashion and high society. The gala was hosted by TV celebrities Belinda Chee and Hansen, with entertainment provided by soulful band Evening Breeze.

To complement the fashion week, a visually stunning runway inspired by the glamorous fashion jet set was specially created for Fashion On 1.

As a simple design just would not suffice, the design team at 1 Utama recreated an airport setting - which sports a contemporary 1-storey `terminal', 40 ft high control tower, airplane strip and navigational spotlights. Wind socks were also custom made to make the scene as realistic as possible.

At the Fashion On 1 entrance, shoppers took a style trip by entering `check-in' counters and special passenger boarding tunnels for a complete sensory experience. An airport buggy filled with baggage and suitcases also lends a creative touch.

Throughout the 11-day fashion week, shoppers were treated with the trendiest Spring/Summer `08 collections from over 41 fashion labels presented by 1 Utama tenants - ranging from international labels DKNY, Greg Norman / Ashworth, Raoul, Topshop / Topman, Nautica, Forever 21, DC Tribe, Chevy, Mastina, Pierre Balmain, Marks & Spencer, Elle Concept Store, Promod, French Connection, Valentino Rudy, Key Ng The Savile Row Company, fyi, Pumpkin Patch, Island Shop, Motherclub, Padini Concept Store, FlowerGirl, Poney, Lewre, Kevin T (Storybook Couture), Phenomenal, Guy Laroche, Dorothy Perkins, G2000, Noor Arfa, Adidas Originals /threepointsix, Xixili, Nine 2 Nine, DC Super Heroes, Braun Buffel, Tropicana Life, Women'Secret, Greg Norman / Adidas Golf, G&H, John Master / Schwarzenbach and Alain Delon.

Fashionistas hade a fashionable time checking out the season's hottest looks which made it to the runways of Paris and New York. Whether it's picking out a new outfit or simply going for an entertaining outing, 1 Utama's Fashion On 1 2008 has all the right elements for family and friends. 

Visit www.1utama.com.my for more information on fashion label available at 1 Utama Shopping Mall.







Copyright 2008 Fashion Sights