Award was established to honour several leading international
designers from fashion, architecture and the product design
stream by acknowledging their creativity and efforts to
present stylish environmentally sustainable initiatives and
opportunities to the world. Effectively the ecoStyle Award is
a global search for the most environmentally friendly and
stylish innovators in design. Other international nominees for
the inaugural ecoStyle Award included Anna Cohen, Jurlique,
Knoll, Q Collections, Stella McCartney and Terra Plana.
The ecoStyle Award, an initiative by ecoStyle, is a joint
venture by NYC Inc. and IMG Fashion. It is supported by both
Tourism Malaysia and Earth Pledge. Malaysia has been
acknowledged as one of the most pro-active developing
countries in Asia in adopting environmental policies is took
its role of environmental spokesperson one step further by
supporting and hosting the ecoStyle Award.
One of the world's leading architects in ecological and
passive low energy design, Malaysian Dr. Ken Yeang was
announced the winner of the inaugural ecoStyle Award. Dr.
Yeang was announced the winner by ecoStyle's Royal Patron YAM
Tunku Laxamana Tunku Dato' Seri Utama Naquiyuddin ibni Tuanku
Ja'afar All Haj at the exclusive ecoStyle Gala.
An authority in green design that integrates both organic and
inorganic elements in buildings, Dr. Ken Yeang is well-known
as the inventor of the bioclimatic skyscraper which has had an
impact around the world merging high tech and bio principles,
and for his relentless pursuit of the ecological aesthetic in
his building design.
Dr. Ken Yeang said, "I am truly delighted to have been
nominated and now the recipient of the inaugural ecoStyle
Award. This win is especially significant to me as a Malaysian
and for Malaysia as it reiterates the importance of merging
ecology and architecture design to harness a sustainable
Eco-design is designing in such a way that the human built
environment integrates benignly and seamlessly with the
natural environment. Both the human-made and the natural must
blend together, so there will be no pollution, no waste, no
detrimental consequences on the environment."
Dr. Yeang is also optimistic that through collective ethical
commitment and education, it is possible to get the whole
world community to implement green features and aspects in not
just the building environment but also in our businesses,
industry and our lifestyles. "This is something we all need to
address for a common sustainable green future," he added.
ecoStyle connects style icons and creative minds and helps to
build momentum for an environmental consciousness. ecoStyle is
a multi-faceted international lifestyle event and Asia's first
dedicated event that will focus attention on the importance of
ecological sustainability and the environment through style
and design increased an importance environmental consciousness
will have on the future of planet earth.
The award was judged by a selection panel made up of high
profile members from the style and design communities with a
legitimate understanding and interest in the importance of
environmental sustainability for the future of the planet.
"The ecoStyle concept was borne out of the global movement by
fashion and design communities working towards environmental
friendliness, ethical shopping, a shift towards renewable
resources and efforts being made toward sustainability on a
local and global level. The event looks to educate and
encourage the public to adopt improved ways of maintaining
sustainable design. ecoStyle Award celebrate significant
achievements and contributions in environmentally sustainable
design. Dr. Ken Yeang, reiterate the forward thinking nature
of ecological developments in the country, the most pro-active
in Asia." said Simon P. Lock, IMG FASHION Asia Pacific's
In the event's inaugural year, ecoStyle presents the following
highlight event components: the ecoStyle Award, the Future
Fashion Gala and the ecoDiary initiative targeting ecoWarriors.
The 'ecoDiary' initiative help create a better consciousness
for the mainstream style set by enrolling the voices arid
actions of ecoStyle inspirational style icons. A specially
designed, limited edition hard-book diary, made out of
recycled paper and embossed with the ecoStyle logo, the
ecoDiary, has been produced and presented to leading figures,
or ecoWarriors from across the international media,
entertainment, architecture, fashion, style and design
industries. ecoWarriors include Angela Lindvall, Carolyn
Murphy, Denise Keller, Jamie Durie, Lily Cole, and Lina Teoh
are asked to document their pro-active approach to combating
environmental issues and promoting a sustainable lifestyle
daily approach to to make a difference.