Nokia proudly announces its support for the future of
Singapore’s fashion design industry by putting Singapore young
designers for the Singapore Fashion Festival (SFF07) catwalk.
Nokia returned for a third year as the official mobile for
SFF07, and had a L’Amour-inspired catwalk show featured on the
official SFF07 program.
Four of Singapore’s hottest young designer labels – Abyzz (by
Desmond Yang), Ueno (by Hiroko), harryhalim (by Harry Halim)
and Burgundy (by Vicky Tay) come together on stage in the
Nokia L’Amour Young Designer Show. This show also debut one
local fashion school graduate onto the professional stage.
“This year at SFF we are focused on promoting local talent,”
said Chris Carr, Country Manager, Nokia Singapore. “By
participating in SFF07 again, we see an opportunity to not
only endorse existing local talent, but to discover upcoming
To uncover the next local fashion design star, Nokia has
launched the Nokia Singapore Designer Award. Nokia has invited
students from LaSalle-SIA College of the Arts, Nanyang Academy
of Fine Arts, Raffles Design Institute and Temasek Polytechnic
to enter, which will lead to three finalists being selected
and one collection making it onto the SFF catwalk. The winner
of the award will have his/her collection showcased alongside
four established young designers’ collections, and on the same
catwalk as the world’s leading labels.
Chan Jing Rong
The Nokia L’Amour Young Designer Show features the latest
collections from the five designers. Each designer had also
included a unique L’Amour-inspired piece as part of their
collection. The designers found L’Amour-inspiration in the
faded luxury of exotic architecture from far-flung continents,
and interpreting the decadent glamour of a starlet’s boudoir.
“We look forward to seeing how the designers interpret the
exotic and romantic themes that are found in our L’Amour
Collection of fashion phones,” added Mr Carr.