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NOKIA Unveiled New Singapore

Young Fashion Designers for SFF '07.





Nokia proudly announces its support for the future of Singapore’s fashion design industry by putting Singapore young designers for the Singapore Fashion Festival (SFF07) catwalk. Nokia returned for a third year as the official mobile for SFF07, and had a L’Amour-inspired catwalk show featured on the official SFF07 program.

Desmond Yang

Four of Singapore’s hottest young designer labels – Abyzz (by Desmond Yang), Ueno (by Hiroko), harryhalim (by Harry Halim) and Burgundy (by Vicky Tay) come together on stage in the Nokia L’Amour Young Designer Show. This show also debut one local fashion school graduate onto the professional stage.

Harry Halim

“This year at SFF we are focused on promoting local talent,” said Chris Carr, Country Manager, Nokia Singapore. “By participating in SFF07 again, we see an opportunity to not only endorse existing local talent, but to discover upcoming talent.”

Hiroko Euno

To uncover the next local fashion design star, Nokia has launched the Nokia Singapore Designer Award. Nokia has invited students from LaSalle-SIA College of the Arts, Nanyang Academy of Fine Arts, Raffles Design Institute and Temasek Polytechnic to enter, which will lead to three finalists being selected and one collection making it onto the SFF catwalk. The winner of the award will have his/her collection showcased alongside four established young designers’ collections, and on the same catwalk as the world’s leading labels.

Chan Jing Rong

The Nokia L’Amour Young Designer Show features the latest collections from the five designers. Each designer had also included a unique L’Amour-inspired piece as part of their collection. The designers found L’Amour-inspiration in the faded luxury of exotic architecture from far-flung continents, and interpreting the decadent glamour of a starlet’s boudoir.

Vicky Tay

“We look forward to seeing how the designers interpret the exotic and romantic themes that are found in our L’Amour Collection of fashion phones,” added Mr Carr.












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