Bandar Utama - Fashion On 1 was kicked off with a Fashion
Gala Night, where the town's designers, celebrities and
beautiful people congregated to grace the glamorous occasion.
Guests wined and dined throughout the event and a giant fashion
show emceed by Channel [V]'s VJ Dominic Lau was staged.
Entertainment included tribal sounds from the Aseana Percussion
Unit and a Brazilian capoeira dance.
its most glamorous event, 1 Utama’s Fashion Week “Fashion On 1”
returns for the third year and take place from the 13th to 22nd.
During the fashion extravaganza, shoppers get their fashion fix
from the hottest Spring/Summer trends showcased at the mall.
Already an household name in the industry,
“Fashion On 1” is synonymous with its remarkable ‘stage
presence’, pun intended. In 2005, spectators were wowed with a
cutting edge double layered super runway. Last year, magnificent
cylindrical pillars marked the rise of fashion in 1 Utama.
For 2007, the look is confident, minimalist and sleek. With all
fashion shows presented at concourse Oval, a two-storey stage
has been specially constructed on the lower ground floor with its
vital statistics 24 ft (height), 70 ft (length of runway), 32
ft (wide). Meanwhile the mall has chosen white as the color
palette for Fashion On 1 this year.
Since fashion is all about crossing boundaries, the shopping
centre’s visual merchandising team took inspiration from the
Japanese art of origami. Creatively designed fashion screens are
used to represent the ‘unfolding’ of fashion ideas flowing
through 1 Utama. The screens are also wrapped in soft organza
with lights illuminating from the floor to create an air of
A new feature for Fashion On 1, seating is introduced for the
first time so that shoppers can sit back, relax and watch the
back to back fashion shows in total comfort.
Shoppers look forward to 38 fashion
shows presented by international brands and local fashion
houses. From summer sundresses, sexy tank tops to batik, denim
and evening wear, fashionistas will receive plenty of dressing
For additional ideas, shoppers also get a sneak preview of
what 1 Utama’s fashion tenants have in store for the season via
26 Fashion Showcases that are located at LG Oval.
feature mannequins stylishly donning apparel and accessories
from the mall’s fashion brands.