17th March, Bangkok
- "Believe In Fashion". With broad vision in fashion, Nokia is
determine to gear Thai fashion industry meeting international
standard, thus sponsors national fashion event including 2007
Bangkok International Fashion Week at Siam Paragon.
Nokia ties up with fashion for long, not only stands up front as
leadership in fashion phone segment, but also strongly believes
that fashion is another interpretive way to combine art into
personal lifestyle. It is a symbol that reflects one's mood,
taste, personality and identity.
Nokia continues all possible support to Thai fashion industry
and exercises opportunities for everyone in every genre of
fashion. That includes new wave young designers to showcase
their works and develop their own brands, famous designers to
create world class design and be appeared in international
More to mention, Nokia also enhances the competency and
strengthen Thai fashion industry by participating into various
national fashion events including Bangkok Fashion City project
initiated by the government, as well as the design award
presented to designers in recognition of their great works.
For 2007 Bangkok International Fashion Week, as one of the main
Nokia has launched "Nokia Front Row" campaign, reserving the
front row seats adjacent to catwalk show of Time's End, Tube
Gallery, Greyhound by Nokia M and Fly Now for Nokia users who
have lifestyle of fashion so as to gain front row experience
With a group of leading fashion figures.
Nokia creates a special fashion show in collaboration with
famous brand Greyhound under the theme, "Greyhound by Nokia"
because both have shared similar attitudes and perspectives of
"We Believe in Fashion."