Bangkok - Bangkok Fashion Week 2006, scheduled from March 15th
to 19th this year, kicked off promisingly with a series of
fashion spectaculars and business opportunities set to attract a
large assembly of more than 90,000 local and international
media, buyers and enthusiastic members of the global fashion
community. Strategic fashion activities set to boost Thai
fashion industry in global markets
Backed by collaborative efforts of three industrial sectors
including textile and garment industry, leatherwear industry,
and gems and jewellery industry, BFW06 aims to help promote
local brands and expand business opportunities for Thai
designers and manufacturers alike in international markets.
The Ministry of Industry permanent secretary Chakramon
Phasukvanich said, "Bangkok Fashion Week is one of the
government's nine initiatives under the Bangkok Fashion City
Project. As the second such event, this year's fashion gathering
marks the next step in the country's progress towards leading
the regional fashion industry. The joint efforts of the
government and private sectors, since the first event, play out
in making Thai fashion brands recognised by both local and
international markets, and constantly generating more business
opportunities for the entire fashion industry."
He continued, "Such progress encompasses strategic human
resource development, product improvement with outstanding
quality and uniqueness, and successful brand building. Thailand
has become progressively known to the world as a regional
fashion business hub, where buyers benefit from a wide variety
of fashion products."
During the five-day event featuring six fashion activities, the
BFW06 expect more than 90,000 media, buyers and visitors from
all over the world, generating immediate cash injection of more
than one billion baht.
According to Pramode Vidhyasuk, project director for the Bangkok
Fashion City Project, the Thai fashion industry has learned
major lessons from the first Bangkok Fashion Week, and this time
is focusing the industry's increased potential for development.
It is also a mean to create and expand business opportunities
that mean higher export revenues as well as greater value and
advantages gained from the cultivation of our own fashion
"BFW06 benefits from the unified support from the government,
educational institutes, industry associations and fashion
entrepreneurs in creating and developing a new breed of Thai
designers, manufacturers, specialists and a knowledge base that
are vital to the industry's transformation from OEMs to brand
owners," added Pramode.
In a bid to add value to Thai fashion products and boost
business opportunities for designers and everyone involved, this
year's Fashion Week will see 'masterpiece' and 'outstanding'
runway collections of more than 130 established and emerging
brands in the `Fashion Festival'.
The six main activities of BFW06 include:
The Catwalk Shows presents Autumn/Winter 2006 trends, featuring
more than 30 well established designers, and run daily from
March 15-19 at the Fashion Dome constructed over the middle of
the lake at Benjakitti Park and 'Super Catwalk' within the
Plenary Hall. Emerging designers who have won international
mentions and accolades, together with design work from 14
fashion institutes, will also have a chance to showoff their
creative talents through special catwalk shows.
As part of this, the prelude on 14 March was honoured with a
special collection entitled "Fly To Nouveau" designed by Her
Royal Highness Princess Sirivannavari Nariratana, the Royal
Granddaughter. The ready-to-wear collection seeks inspiration
from 'art nouveau,' a design style of late 19th century origin
characterized particularly by the depiction of leaves and
flowers in flowing, sinuous lines. HRH's `sweet new style' also
features her unique fabric design talent on cotton, chiffon and
silk in particular.
The Trade Fair is held within a casually serious atmosphere of
the giant 'Inspiration Mall' - featuring new trends and
inspirations from 122 brands of which 77 are newly introduced.
Joining the fair this year, sorted by category, include 63
brands from the textile and garment industry, 19 footwear and
leather, 20 gems and jewellery, plus additional 20 brands as
creation's by new fashion graduates.
The Designer Showcase aims to highlight Thai creative talents of
established designers side by side with the new generation who
continuously improve their skills.