Hiroko Ueno’s love for everything inspirational and unique, has spurred her to carve her own niche in the design field. With a BA(Hons) from Raffles Design Institute, Hiroko has participated in various fashion awards and events, both locally and internationally.



Her past participation in competitions such as Smirnoff Experience Singapore/London Graduates’ Fashion Showcase (2002), International Women’s Wear Design Contest (Shanghai, 2002), and Singapore Young Designers Contest (2003) has prepared her with a strong foundation for her winning at the Mercedes-Benz Singapore Fashion Award 2005.





Prior to winning the award, Hiroko held the post of fashion designer at SONG+KELLY21. In pursuit of the dream to create a label of her own, and crafting ideas into objects of desire and beauty, she has opened a boutique under the name UENO in December 2006.