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Hiroko Ueno’s love for everything inspirational and unique, has
spurred her to carve her own niche in the design field. With a
BA(Hons) from Raffles Design Institute, Hiroko has participated
in various fashion awards and events, both locally and
internationally.
Her past participation in competitions such as Smirnoff
Experience Singapore/London Graduates’ Fashion Showcase (2002),
International Women’s Wear Design Contest (Shanghai, 2002), and
Singapore Young Designers Contest (2003) has prepared her with a
strong foundation for her winning at the Mercedes-Benz Singapore
Fashion Award 2005.
Prior to winning the award, Hiroko held the post of fashion
designer at SONG+KELLY21. In pursuit of the dream to create a
label of her own, and crafting ideas into objects of desire and
beauty, she has opened a boutique under the name UENO in
December 2006.
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