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Born in Tokyo. Izumi first conceived ANTEPRIMA in the early 90’s, her first collection comprised of knitwear and accessories. She opened boutiques in Japan and Hong Kong.

In 1995. she moved to Milan and set up ANTEPRIMA headquarters (design studio, showroom and press office). For the first time, the collection was presented in Milan and Paris. The first boutique opened in Paris rue des Saints Peres and later, in Milan, Via della Spiga.
In October 1998, ANTEPRIMA presented its Spring/Summer 99 Collection at Milano Collezioni Donna, the first time an Italian brand created by a Japanese woman was highlighted.
The label is now available at 27 wholly owned boutiques, and selected retailers worldwide. In year 2000, production headquarter was set-up in Tuscany, Italy and flagship boutique opened at 9 Corso Como, in collaboration with architect Rodolfo Dordoni.
In 2002, ANTEPRIMA entered into license business with ITOCHU JAPAN. The first collection of jewelry, watch, optical wear and Sunglasses was launched Spring/Summer 2002. Izumi Ogino and ANTEPRIMA’s success has been recognized and constantly supported by the most prestigious international media and TV.
ANTEPRIMA’s advertising campaigns have been shot by some of the most appreciated fashion photographers, such as Mario Testino, Jan Welters, Nathaniel Goldberg, Stephane Sednaoui.




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