Born in Tokyo.
Izumi first conceived ANTEPRIMA in the early 90’s,
her first collection comprised of knitwear and accessories.
She opened boutiques in Japan and Hong Kong.
In 1995. she moved to Milan and set up ANTEPRIMA headquarters
showroom and press office). For the first time, the collection
in Milan and Paris. The first boutique opened in Paris rue des
and later, in Milan, Via della Spiga.
In October 1998, ANTEPRIMA presented its Spring/Summer 99
Collection at Milano Collezioni Donna, the first time an Italian
brand created by a
Japanese woman was highlighted.
The label is now available at 27 wholly owned boutiques,
and selected retailers worldwide.
In year 2000, production headquarter was set-up in Tuscany,
Italy and flagship boutique
opened at 9 Corso Como, in collaboration with architect Rodolfo
In 2002, ANTEPRIMA entered into license business with
ITOCHU JAPAN. The first collection of jewelry, watch, optical
Sunglasses was launched Spring/Summer 2002.
Izumi Ogino and ANTEPRIMA’s success has been recognized and
supported by the most prestigious international media and TV.
ANTEPRIMA’s advertising campaigns have been
shot by some of the most appreciated fashion photographers, such
Mario Testino, Jan Welters, Nathaniel Goldberg, Stephane