Style, modernity and a strong sense of feminity have been the
key elements of Khoon HooiTM since its inception. Maintaining a
quiet confidence among the Malaysian ready-to-wear houses, Khoon
Hooi relied on the abilities of various already-established
designers to produce fresh and vibrant clothing that reflected
and, in the high point of its history under Mr. Lee Khoon Hooi
he defined the zeitgeist of Khoon Hooi elan.
Khoon Hooi was back in Singapore for The Designer's Show held at
the Singapore Expo. Khoon Hooi thought to himself, why look
anywhere else fbr ideas? The emphasis of this collection was The
Zipper - fashioned as an accessory. Themed as BEGUILINGLY BOLD &
BEAUTIFUL, Khoon Hooi wanted to step away from his signature
feminine styling and created a bolder approach to this
Spring/Summer 2007 collection. Ditching the surreal, fifties-flavoured
illusionism in his last collection, this was a personal
departure with the emphasis on the zipper coupled with the
realism of function was the order of the day, served with a
smattering of couture-like touches and glass-beading detailing.
Team with a cotton silk frilledd blouse or tunic, cuffed shorts
or culottes goes beyond weekend wear. Oversize looks or volume
looks, as Khoon Hooi likes to put it, everything from palazzos,
dresses, tunics, shifts and skirts complimented the collection.
Overt sexiness is over and layering this season is in where
Khoon Hooi brilliantly layered his creations using silk chiffon
and satin silk. Tulip-shaped dress was rendered in bright
purple, black or black over nude using only rich organza and
satin silk for the after dark appeal.
Clever craftsman pleating by hand showed in his halter dresses
and asymmetrical lines gave a fresh tailored form of layered
silk chiffon or crunched bamboo silk, made reality look like a
pleasurable proposition. Khoon Hooi choose to work with white,
pastels, earth, purple, peach, black and the popular nude to
elevate the layering, pleats, tie-backs and draping.
"My volume bat-sleeved top gathered at the waist was layered in
double would become a Khoon Hooi classic, so it's a must-have
item for this season," said Khoon Hooi just before he stepped
onto the stage to receive his applause from an enthusiastic
Khoon Hooi's collection is also available in Kuwait, Singapore,
Australia and United States of America. Prospective enquiries
from France, Dubai, Taiwan and Hong Kong have been encouraging
this past year and are in the midst of negotiations. "I am happy
with the encouraging enquiries for my collection this year and
am looking forward with this expansion soon," Khoon Hooi
expressed his enthusiasm when asked about his future expansion.
Khoon Hooi and its logo are registered trademarks of Clothier
Creation Sdn. Bhd. Khoon Hooi's boutique is located at 44-1,
Lorong 6E / 91, Taman Shamelin Perkasa, 56100, Kuala Lumpur,
Malaysia. Tel No: (+60) 3 92883857 or email to