The concept behind Kenneth Vernon's distinctive out of the box
designs spells balance between the deconstructed, avant-garde
and commercial value. Abandoning the safe pastures of
conventionality, Kenneth Vernon's risky and audacious designs
breathe life into dull clothing. Promoting a fusion of
uniqueness and character, the label aims to create the notion
that apparels are mobile artwork on human bodies.
The brain behind the label is its creator and owner - aspiring
young Malaysian fashion designer Kenneth Cheong Yuing Harn. He
was one of the finalists for the 2004 MIFA's (Malaysia
International Fashion Award) upcoming designer award. His maiden
show won numerous acclaims for his bold avant-garde design. The
success prompted him to embark on more innovative designs and
subtle cuttings. Since then, his timeless collection won the
hearts of many and appeared on various fashion magazines and
Influenced profoundly by his artistic family background, Kenneth
is fascinated with creating a fresh style. "I'm only interested
in making something new, something that is never seen before,"
says the designer, "I've always done what I believe in." He aims
come up with a totally creative and inspired concept that can be
done on a fashion show, and then interpreted into wearable
style. "I want a risky design. No thanks if the clothes were too
safe and too sleepy," he continued.
As quoted by a renowned local fashion designer in a magazine,
"Kenneth always have a balancing point between his own
personality characteristic and commercial apply on his design."
His target market will be the fashion savvy Japanese market,
where much appreciation is given to deconstructed designs.
The brand message Kenneth Vernon intends to convey is that his
designs may look bleak and lifeless on the hanger, but
transforms into a strong embodiment of style and exclusiveness
on human bodies. There is something exceptional behind every
piece of Kenneth Vernon's design; it is a fulfilling encounter
that can only be explained through experience.
Kenneth Vernon's collection "Insane" is inspired by the unique
lifestyle of insane people. Emphasis is placed on what they
wear, their thoughts and their perspective of the world. The aim
is to delve deeper into their world and design clothing that
reflect them. Tops with matching soft and hard fabric and short
pants with transformable front and back are among the classy
items in this collection.