Collection "Silent Pitch" by Jimmy Lim.
Photo by Chow KF. Click for bigger pictures
an acclaimed fashion designer where he was awarded the
prestigious title of ‘Fashion Design Ambassador’ at New Zealand
Fashion Week presented his latest Autumn/Winter 2009 showcase
collection entitled ‘Silent Pitch’ alongside other top
international designers from Asia in ‘Truly Asia’ showcase at
Malaysia International Fashion Week.
rose to fame following tremendous success after the launch of
his fashion label in New Zealand in 1999. In naming his
collection “Silent Pitch”, one might ask how a pitch can be
silent, however Jimmy Lim is known for quirky twists and
intentional contradictions in his work. Jimmy Lim’s highly
anticipated show promises to be a striking and memorable event.
Jimmy Lim drew inspiration for his collection from the classic
murder theme in Alfred Hitchcock’s movie soundtrack PSYCHO,
after gaining interest in classical horror, thriller and
suspense movies which started the mood-board for his latest
designs. Jimmy is fascinated how scary movies are reflected upon
us and says “We often create our own fear and problems in life,
and it is my belief that fear is the number one aspect which
holds people back from achieving their dreams, hence the strong
need for us all to embrace it.” The young designer linked this
idea to his work, especially his seasonal signature prints.
His collection includes excitedly mixed hard and soft
fabrications to create texture, with enzyme washed, peroxide
bleached and sand-blasted denim dominating the collection,
whilst clashing perfectly with soft jersey knit, silk and satin.
Jimmy Lim’s intentionally included contradictions include pants
which are either slim or baggy, dresses relaxed or tight, tops
with layers of different lengths, extra-large pockets and his
own limited signature printed tops.
All pieces are
specially designed to allow the wearer to mix and match,
creating their own personal style with no rules, one of Jimmy’s
all-time beliefs. “Jimmy Lim gives everyone the freedom of
judgment to have their own say on their own personal belonging,
starting from how they dress themselves, giving them the freedom
to create and play with fashion”, says Jimmy Lim.
After successful collaboration with Berlin based illustration
artist Chih Hung, the collection features a 50’s modernism
artwork of a murderer with the slogan “Hello my friend! Yes,
it’s me!”, a reflection of one’s own killer of fear. Jimmy Lim
is also presenting a series of his garment photographs, shot and
exhibited in New Zealand entitled ‘Rendezvous’ portraying where
the monster in us takes over the innocence of our own mind.
Born in Malaysia and bred in New Zealand, Jimmy Lim incubated
his label locally in New Zealand and has now expanded to his
roots in Asia. Following numerous triumphs, Jimmy has made
significant advancements at an international level which has
gained him much popularity. “I am very excited to show my full
Autumn/Winter collection at this event. It is a real challenge
and a great platform to take the Jimmy Lim brand even higher in
2009”, said Jimmy Lim.