Kuala Lumpur - Silky batik. Slinky evening gowns. Soft flowing
dresses. Smart day wear. A bevy of models took to the catwalk to
showcase the sartorial creations of 55 Malaysian designers
during the opening night of Kuala Lumpur Fashion Week (KLFW)
2006 on Saturday, 11th November at the exhibition hall of
Berjaya Times Square in Jalan Imbi.
The Red Style Gala Night hosted by Tourism Malaysia was the
curtain-raiser for the five-day event that brought together
under one roof all the home-grown fashion talents that have
already made a name for themselves and those ready to create a
stir in the local fashion scene.
According to Mr Mirza Mohammad Taiyab, Director General of
Tourism Malaysia, "KL Fashion Week is an ideal platform to
showcase Malaysia as a trendy fashion centre and shopping hub in
this part of the world. There is so much to see, do and shop as
our fashion designers are among the most creative minds today.
Some have made it big and become famous names while young
talents are emerging from art schools and fashion institutes."
Sponsored by Tourism Malaysia in collaboration with local media
houses, The Star and Utusan Malaysia, KLFW 2006 is organised by
Pempena Sdn. Bhd. L'Oreal is the platinum sponsor and MODA
(Malaysia's Official Designer Association) has endorsed it.
The 5-day KLFW 2006 features the collections of established
Malaysian fashion designers and emerging talents. A total of 55
designers spearheaded by Zang Toi, Melinda Looi, Nazleen Noor,
Khoon Hooi, Radzuan Radziwill, Salikin Sidek, Donna Chew and
Eric Tho and other label manufacturers are presenting their
collections. The supporting activities include a trade
exhibition, corporate fashion galas and designer showcases.
Over 2,000 international visitors including buyers, electronic
and print media journalists and photographers covered
the.fashion:and trade shows which also attracted celebrities,
renowned Malaysian designers=and fashionistas.
The annual KLFW is in tandem with the Malaysian government's
objective of turning Kuala Lumpur into a fashion hub, riding on
its image as an affordable, fun and exciting shopping
destination. This year the emphasis is on 'Malaysian made ready-towear
lines instead of merely high fashion garments in order to spur
the local fashion industry to cater to the mass market in the
Visitors to the country this November are treated to a marathon
of fashion showcases which includes the Malaysia International
Fashion Week 2006 (MIFW 2006). Both the KLFW and MIFW events
organised back-to-back are a springboard to reach new audiences,
clients and markets.
KLFW aims to be recognized in the international fashion circuit
for trade and business opportunities, while maintaining its
identity as a significant fashion event in the region. At the
same time, the fame of Kuala Lumpur as a fashion capital will
spread far and wide and be assured in the long run.